Methodology

CKS uses a wide range of methodologies some of which are standard practices of the domain like group discussions and diary maintenance, and others which are developed in-house specifically, to put out to end users in creative ways, the questions that we have. We devote quality time to our methodology building and tools creation as these enable us to collect rich data from the outset and use them in different levels of development as inspiration, as support and as actual output.

Ethnography is a core expertise of the company. Ethnographic research helps in uncovering a myriad of emotional signs, cultural insights and revelatory mindsets often unnoticed by larger surveys. We believe in the value of quality data and recommend that you try ethnography as a form of client knowledge acquisition as well.

Research

• Ethnography
• Mystery Shopping
• Group Discussions
• Design Diaries
• Culture Probes
• Trend Forecasting
• Service Landscaping
• Netnography

Analysis

• Concept Definition
• Persona Building
• Service Scenarios
• Consumer Preference
• Form Factor
• Usability Challenge
• Viral Potential
• Design Guidelines

Design

• Design Strategy
• Interaction Design
• Application Development
• Visual Rendition
• Sustainable Packaging
• Brand Communication
• Colour Strategy
• Digital Mockups

Assessment

• Product Trials
• UX Review
• High Fidelity Prototyping
• Personnel Skilling
• Community Engagement
• Ergonomics
• Entity Relationship Modelling
• Social Media Evaluation