Portfolio Category ArchivesProject Report

ETHNOGRAPHIC APPROACH TO SUSTAINABLE FARMING

This project was sponsored by Marcatus QED and commissioned by Humanity United for CKS to develop sustainable farming practices. Marcatus QED provides high quality products (pickles & other preserved vegetables) all over the world. The project aimed at developing a gender inclusive responsible farming curriculum to help achieve Marcatus QED’s goal of doubling the yield of Gherkins, popularly known and widely eaten as pickles, in its supply chain within three years through the increased implementation of sustainable farming practices.

To view the final project report, click here.

 

Secure and Dignified Economic Migration

In 2014, CKS undertook a study for a US based foundation to explore ICT’s potential in reshaping migration experiences of marginalised Nepali migrant workers. The team utilised user-centered research and design principles to propose offline and online tech interventions that emerged from in depth analysis of their tech behaviour and information needs to enable informed decision-making for minimising exploitation in the process of economic migration.

To view the final project report, click here.

Records for Life

The Records for Life contest, an initiative of the Bill & Melinda Gates Foundation, challenged the global community to re-design the child health record in order to better meet the needs of providers and caregivers, with a focus on immunization information. BMGF partnered with Center for Knowledge Societies to address challenges around perception and tracking of immunizations, drop-outs in RI cycles and focus on the concept of health and protection through the lens of a health card whereby creating a new approach to design research through the Records for Life Project.

To view the final project report, click here.

Teleuse@BoP4

The aim of this research study was to understand livelihood and productivity related uses of mobile telecommunications at the BOP, with special focus on those employed in the agriculture sector. The Teleuse@BOP 4 publication presents key findings about rural agronomic systems, livelihoods, dimensions of productivity and the role of information and mobile media in enabling livelihoods productivity. It also proposes concept ideas on new information flow scenarios and systems that can be facilitated by mobiles and radically enhance BOP productivity. The ethnographic studies for this project were conducted in India, Pakistan, Bangladesh, Sri- Lanka, Indonesia and Thailand.

Find the report here.

Colour Next

ColourNext, an Asian Paints initiative, now in its 10th year, is a study that offers the visual design trends for the upcoming year.  CKS has been working with Asian Paints as a research partner for past 8 years now. The objective of the study is to understand the changing consumer behavior and its impact on design and decor choices. ColourNext studies  shifts and movements in the society, analyzes and interprets it to form India’s future decor directions. The outcome of this research is some of the most impactful colour stories for the next year.

Read more about the Making of ColourNext here.

Affordable Handset Adoption

The mobile revolution in the last few years has changed the way interaction functions in India. A majority of the low income group and bottom of the pyramid users are undergoing transformational changes that could be attributed to the penetration of affordable handsets into the Indian market. Indian states with high mobile penetration can be expected to grow faster than those states with lower mobile penetration rates. Considering that the growth that can reach 1.2 % a year for every 10% of penetration (Source: Impact of Mobile Phones. 2009. The Policy Paper Series.), it becomes critical to understand the socio-economic elements that have permeated into the lives of AH consumers owing to handset acquisition. Though India is a country that has 36 phone connections for every 100 people, the market is far from being saturated. There is immense scope for telecom players to reach out to a substantial segment of non-adopters as well as continue to provide an improved service experiences to existing users. This project was undertaken by CKS and commissioned by Vodafone in 2009.

Download the report here.

Vaccine Delivery Innovation Initiative

The Vaccine Delivery Innovation Initiative presents the results of a research and innovation project collaboration between CKS and Dr. Sherry of Intel Corporation with support from the Bill and Melinda Gates Foundation and in partnership with the Government of Bihar. The aim of the project is to go beyond merely identifying barriers, and to drive innovation that can be used to significantly increase routine immunization coverage. Some of the solutions explored by the CKS team have already generated interest among firms or organisations who have expressed their willingness in further developing these ideas into products or services.

Download the report here.

 

Rural Marketing Practices

The Rural Marketing Practices for Telecom Services report commission by Nokia Siemens Networks and created by CKS in 2008, reviews key learnings from research conducted in Vietnam, Phillipines, Indonesia, Bangladesh and India. The Rural Marketing Practices research for South and South – East Asia was designed with the aim of gaining key marketing insights from the middle management of companies involved in rural markets in these world regions. While the report focuses on an understanding of telecom growth in South and South-East Asia, and identifies successful marketing practices, it also recommends key strategies for strengthening rural marketing strategies to reach out to the next 100 million

Download the report here.

Teleuse @ BoP 3

Teleuse@BoP 3, a project undertaken by CKS for LIRNEAsia in 2008, provides insight into the use of ‘more than voice’ or ‘Mobile 2.0’ services on mobile phones by the BoP in emerging economies across South and South East Asia. By looking at the use of services such as money transfer, social networking or text-voting, the study brings clarity to the wide based notion that a majority of the BoP will have their first internet experience through mobile phones. Aspects of trust and reliability amongst the BoP while using mobile payment or other services involving financial transactions is a special focus of the study, as is the teleuse experience of BoP migrant workers and their coordinating of remittances.

Download the report here.