When we think about innovation in emerging economies, one paradigm shift that we are beginning to see is a move from companies showing up and wanting to sell their products, to companies rolling up their sleeves and starting to think about offering integrated solutions. This appears to be a response to both the need and the opportunity presented by emerging economies which have large untapped markets but also fractured and fragmentary infrastructure and incomplete ecologies in every industry vertical. What this means is that companies can and must forward integrate and offer not only a product but also a suite of services and solutions that can enable the product to actually be taken up. In May 2013, we conducted an innovation workshop for a global cements, concrete and aggregates manufacturer, looking at how they could transform their products to solutions. Download the outbrief here.