ColourNext, an Asian Paints initiative, now in its 10th year, is a study that offers the visual design trends for the upcoming year. CKS has been working with Asian Paints as a research partner for past 8 years now. The objective of the study is to understand the changing consumer behavior and its impact on design and decor choices. ColourNext studies shifts and movements in the society, analyzes and interprets it to form India’s future decor directions. The outcome of this research is some of the most impactful colour stories for the next year.
Read more about the Making of ColourNext here.