Rural Marketing Practices

The Rural Marketing Practices for Telecom Services report commission by Nokia Siemens Networks and created by CKS in 2008, reviews key learnings from research conducted in Vietnam, Phillipines, Indonesia, Bangladesh and India. The Rural Marketing Practices research for South and South – East Asia was designed with the aim of gaining key marketing insights from the middle management of companies involved in rural markets in these world regions. While the report focuses on an understanding of telecom growth in South and South-East Asia, and identifies successful marketing practices, it also recommends key strategies forĀ strengtheningĀ rural marketing strategies to reach out to the next 100 million

Download the report here.

Release Date January 01, 2008

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