Honoring and adopting cultural values for innovation is integral to shaping greater demand for the services and its acceptance in the community. A prevalent and highly regarded piece of jewelry found in use in many parts of Bihar is theTaweez, an amulet tied around the neck of the child for protection against evil. How may one take advantage of such powerful cultural symbolism to make the case for healthcare services?
34 Ways to Save Lives in Rural India seeks to address this amongst exploring more design opportunities, to introduce new technologies and service mechanisms for improving maternal and child health services.The book presents the outcomes of a rural healthcare innovation project, Innovation for Improved Maternal and Child Healthcare (IIMCH). IIMCH focused on developing and detailing out potential design solutions to address key challenges identified through its antecedent, the Vaccine Delivery Innovation Initiative (VDII).
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